LUCAH: A Poor Way To Promote


“For we see so many works of art,
we read so many criticisms —
mostly written by very ignorant persons,
but written in fine pompous language,
in sonorous phraseology which dazzles us –”

~Edouard Lanteri
[quote segment 1 of 3]

 

I’m an idea incubator. Often an idea comes & I go:
Okay, that’s odd. & risky. But wouldn’t it also be interesting to see fleshed out?
This post is one such experiment.

So my partner & I opened a business on 8/2/19.

The concept for LUCAH is an eclectic mashup of fine antiques + one-of-a-kind finds + contemporary art. And by contemporary I mean: made as recently & as now as possible.

We have regular business hours 6 days per week. We keep the shop/gallery clean. We’re congenial & engaging when folks visit. We have a social media presence. We can accept credit card payments. Those are all great business practices.

Probably what is not a best practice: posting crappy pics of the items we carry. But, alas, that’s what I’m fixin’ to do.

Six weeks into this venture, we’ve been surprised at the amount of local art & other recently handmade goods buyers have taken home. That’s interesting to us. We’re feeling our way through this whole process, learning as we go, remaining nimble.

“…that we are every minute
distracted from our own road…”

~Edouard Lanteri
[quote segment 2 of 3]

 

While manning the shop one day last week, I decided to take some photos. Sorta chronicle a sampling of shop things–both new & old–as we’re heading towards a substantial revamp for October. Some of the pics turned out pretty alright. Others are just dang janky.

Can blurry photos with distracting reflections be art in & of themselves? I say: yes. Is there something beautiful, perhaps a deeper capturing of some ethereal aspect of a piece, in unpolished photos of those pieces? Sure, why not. Or maybe it’s just poor lighting, substandard equipment & horrible photography skills. Can’t that be an artistic choice?

Yes, I hear the grandiloquent mumbo-jumbo in those ^ words. I get that it sounds all conceptual-ish. Okay.

 

 

“…and occasionally it becomes impossible
to find ourselves again.”

~Edouard Lanteri
[quote segment 3 of 3]

 

I kinda dig this raw format. It feels like me. It feels now.

If you’re interested in any of these pieces (although 5 pictured items have sold already) let me know. I can send better pics, dimensions, artist’s details, prices, etc. I’m experimental most the time but can even be solidly ~professional~ when I need to.

[EXPERIMENT COMPLETED SUCCESSFULLY]

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